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Unit 6

DISCUSSION ANSWERS Institution Professor Date Choose one method by which enterprise systems add value to the business. Name the specific business processes and the functional areas affected. Explain your responses. The management of supply chain by enterprise system in adding value to the business. Enterprise system is a program that in the co-operating human resource finance accounting inventory and sales with the principle of efficiency in the business enterprise which largely applies in managing of supply chains. Enterprise system is highly significant in the process methodology of an enterprise since the system aid in cooperating and establishing effective communication holistically and also facilitating the continuous exchange of data process. Enterprise functions should not only be system also maximizes and intensifies cross selling and up selling which involves giving complimentary services to customers. References. Abbott J. Stone M. and Buttle F. “Customer Relationship Management in Practice – a Qualitative Study” Journal of Database Marketing (9:1) 2001. Accenture Road to CRM Riches 2002. www.line56.com Farncis Buttle (2010) Customer Relationship Management ¬†Butterworth-Heinemann Publishing Laudon K. C. and J. P. Laudon (2011). Management Information Systems: New Approaches to Organization & Technology. Prentice Hall. Ryals L. and Payne A. “Customer Relationship Management in Financial Services: Towards Information-enabled Relationship Marketing” Journal of Strategic Marketing (9:1) 2005. Soffer P.: Scope Analysis: Identifying the Impact of Changes in Business Process Models. Software Process Improvement and Practice 10 (2005)
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1. Choose one method by which enterprise systems add value to business. Name the specific business processes and the functional areas affected. Explain your responses. (needs to be minimum 200 words)

2. Explain operational CRM versus analytical CRM. Under what conditions would a decision maker use either application? (needs to be minimum 75 words)

3. What are some of the functional areas that benefit from CRM systems? What features of CRM systems match best with those functional areas? (needs to be minimum 75 words)

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