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The impact of quality services on customer satisfaction in Ritz-Carlton hotel

The impact of quality services on customer satisfaction in Ritz-Carlton hotel Methodology This section will describe the methods which will be used in data collection towards investigating the research problem. It will also explain the rationale for using particular techniques as used in the collect process and analyze data for Ritz-Carlton hotel. This means that this section answers two main questions. How was the data collected? This is the foremost question and the second question is how was data analyzed? The methods of data collection and analysis in this research were those used up in the social science. The best approach to use here is the empirical-analytical group (USCLibraries 2018). This is because the type of research involved in the SERVQUAL is focused on knowledge which is objective. The kind of the questions used in the questionnaires required yes and no answers or use of the likert scale. The analysis it was done through manual coding. However this can also be done using analysis software like Max QDA Hyper RESEARCH 2.8 and Nvivo. References Dev  C. S. Thomas  J. H. Buschman  J. & Anderson  E. (2010). Brand Rights and Hotel Management Agreements. Cornell Hospitality Quarterly  51(2) 215-230. doi:10.1177/1938965510363389 Hargett  J. (2015). Significant Stat: Bad Customer Service – The Ritz-Carlton Leadership Center. Retrieved from ritzcarltonleadershipcenter.com TripAdvisor. (2018). Excellent Hotel but poor food quality – Review of The Ritz-Carlton Beijing Beijing China – TripAdvisor. Retrieved from www.tripadvisor.com TripAdvisor. (2018). Pretty poor performance – Review of The Ritz-Carlton Washington DC Washington DC DC – TripAdvisor. Retrieved from www.tripadvisor.co.nz University of West England. (2018). Data Analysis – Chi-squared test for nominal (categorical) data. Retrieved from learntech.uwe.ac.uk USCLibraries. (2018). Research Guides: Organizing Your Social Sciences Research Paper: 6. The Methodology. Retrieved from libguides.usc.edu Zairi  M. (1994). Ritz—Carlton Hotel Co. Measuring Performance for Business Results  1(2) 261-266. doi:10.1007/978-94-011-1302-1_26
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Task Three: Methodology, Research and Data Analysis
Task Instructions
You are required to conduct primary and secondary research and collect relevant data to support your research issue or challenge, analyse the data and present the findings of your research.
Data Collection
Primary Research will include preparing and distributing a questionnaire or interviewing people with a prepared set of questions. You should conduct between 5 and 20 interviews. Your survey should target a sample of between 30 and 50 people.

All primary research must be approved by your instructor before you commence your interviews, surveys, etc. You must get your teacher’s approval for the research interview questions.
You must also get your teacher’s approval for the research survey questions and the minimum number of surveys to be conducted.

Secondary Research will involve collecting additional data within the organisation and other online resources in support of your research topic.
Data Analysis
A major part of the grade for the final report will be based on the accuracy and relevance of your primary and secondary data collection. You will also be graded on how well you understand the data you collected and how you present that data in relation to your research objectives. Good graphs and charts are excellent ways to summarize data for your readers and to illustrate trends. However, you must also be able to explain your analysis in concise terms.

Whenever possible, relate these results to your knowledge of the business theory you are studying. You can discuss how your results compare with what you expected based on the
theory. It is not necessarily true that your results will always fit into the theory. If they do not, explain why you think that is so.

All the data you collect should be collated and presented in a relevant and attractive format and then analysed using the statistical methods that you have learned during the BAS programme. This is where you turn data (i.e. raw numbers and results from questionnaires, interviews and/or focus groups) into information on which a decision and recommendations are made. This section should include visual aids (graphs, charts, tables) intended to clarify, emphasize or summarize the report. The results of your analysis should be clearly explained.

Note: You also need to justify your choice of data collection methods, which methods you used and why they were relevant, and provide a full description of your methodology explaining exactly what you did.

The Data Collection and Research Analysis should be written in HCT report format and fully referenced using APA format. All charts, table or graphs should be clearly labeled. You should also submit the document to Safe Assign on Black Board Learn.

This task should be 2000 – 3000 words

Task Four: Findings, Discussion, Conclusions and Recommendations

Task Instructions

You are now required to write the key parts of your final research paper. You should write your findings, the discussion which also should include a detailed analysis of the strengths and limitations of your project, the conclusions and your recommendations.

You must demonstrate how well you understand the data you collected in relation to your research objectives. You should attempt to relate these results to your knowledge of the learning outcomes you are studying. You should discuss how your results compare with what you expected based on the theory. It is not necessarily true that your results will always fit into the theory. If they do not, explain why you think that is so.

You must also include an Abstract – this is a summary of 500 words that explains all the key points of your research project. The Abstract is included at the start of the research paper. However, he Abstract is written last as it is a summary of the full project.

The paper should be written in HCT report format and fully referenced using APA format. You should also submit the document to Safe Assign on Black Board Learn.

This task should be 2000 – 4000 words

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