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Term Paper & Marketing Plan

Marketing Plan for iPhone X Name Institutional Affiliation Marketing Plan for iPhone X Introduction iPhone X is the latest addition to the iPhone family. Released on the tenth anniversary since the company began producing smartphones the gadget is the best iPhone yet. The phone has several appealing features such as a front and back glass cover weighs approximately 174 grams the dimensions are 143.6 x 70.9 x 7.7 mm and has a Nano-sim (GSM 2018). Correspondingly the display includes an AMOLED touchscreen that has 16 M colours 5.8-inch screen multi-touch scratch resistant Dolby vision and 3D touch play. It has no memory slot but has a 3GB RAM and 64/265 GB (GSM 2018). The primary camera is 12 megapixels optical zoom Geo tagging optical and facial zoom and smile recognition. The battery can last for 21 talk hour and 60 hours of music and the charging is wireless. The at that price will ensure that it remains attractive to its premium customers. Conclusion The analysis of the iPhone X using the 5C STP and 4 Ps shows that the product has a lot of potential in the market. Given the popularity of the company Apple and the iPhones preceding it the X model will thrive. References Akhter S. H. (2015). Strategic marketing management. Textbook Media Press. Chernev A. (2018). Strategic marketing management. Cerebellum Press. GSM. (2018). Apple iPhone X. Retrieved April 13 2018 from U. A. Alam M. N. & Alam S. (2015). A critical analysis of internal and external environment of Apple Inc. International Journal of Economics Commerce and Management 3(6) 955-961. McDonald M. (2016). Strategic marketing planning: theory and practice. In The marketing book (pp. 108-142). Routledge. West D. C. Ford J. & Ibrahim E. (2015). Strategic marketing: creating competitive advantage. Oxford University Press USA.
This is your marketing plan assignment. Pick a product and write a marketing plan as a General Manager of a business. You can choose any product or service. The goal is to use the key course concepts: the 5Cs, STP, and the 4Ps. Each of these concepts requires at least one well-written and well-thought out paragraph. Pay special attention to target markets, product positioning, price, and promotion; these concepts need multiple paragraphs to explain. You also must answer how and why the strategies are chosen.

Paper is to be a minimum of 6 pages, not counting the title page or reference page. Maximum paper is 8 pages. Paper is to have at least 4 references beyond the text book. Please see the rubric for grading guidelines.

All written work MUST be submitted in one of the following formats: .doc., docx,, PDF or .ppt. In addition all written work must be completed using proper APA format.

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