SOUTHWEST AIRLINES Name Institution Instructor Course Date Southwest Airlines Introduction The Southwest Airlines Company is an internationally renowned airline that was founded in 1967 by Rollin King and Herb Kelleher. It has its headquarters located in Dallas Texas in the United States. The airline has one hundred destinations and is currently under the management of Gary C. Kelly who is the Chief Executive Officer. The company is well known for its provision of low-cost carrier services and affordable flight deals which it offers to its clients. The airline was formerly known as Air Southwest before changing its name to Southwest Airlines. The airline offers additional services such as hotel and car rentals and has also incorporated program such as rapid rewards program and repurpose with purpose program which are aimed at improving customer satisfaction. The airline enables easy access to its services through its website www.southwest.com where customers can the US Airline Industry. Studies in Industrial Organization. 25. Hethcock B. (2015). (Thompson Peteraf Gamble & Strickland III 2015). Dallas Business Journal. Retrieved from Hill C. W. L. & Jones G. R. (2012). Essentials of strategic management. Australia: South-Western Learning. www.bizjournals.com Ireland R. D. Hoskisson R. E. & Hitt M. A. (2008). Understanding business strategy: Concepts and cases. Mason OH: South-Western Cengage Learning. Lauer C. (2010). Southwest Airlines. Santa Barbara Calif: Greenwood. Morningstar. (2017). Growth Profitability and Financial Ratios for American Airlines Group Inc (AAL) from Morningstar.com. Financials.morningstar.com. Retrieved 29 November 2017 from financials.morningstar.com Morningstar. (2017). Growth Profitability and Financial Ratios for Southwest Airlines Co (LUV) from Morningstar.com. Financials.morningstar.com. Retrieved 29 November 2017 from financials.morningstar.com Pinto J. E. Henry E. & Robinson T. R. (2015). Equity Asset Valuation. John Wiley & Sons. Southwest. (2017). Southwest Airlines Airline Tickets Flights and Airfares. Southwest.com. Retrieved 29 November 2017 from https://www.southwest.com
This is a research paper which will require an understanding of financial ratios, For this case I am prepared to help with some research material. If you are not able to do the financials part I am willing to hire someone for that part so please specify how much of this project you can do.