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Research literature report

KFC LITERATURE REVIEW REPORTName Institution Table Contents TOC o “1-3” h z u Literature Review of KFC Company PAGEREF _Toc505112167 h 3PART 1: INTRODUCTION PAGEREF _Toc505112168 h 3Executive summary PAGEREF _Toc505112169 h 3Background of study PAGEREF _Toc505112170 h 3Background of the company PAGEREF _Toc505112171 h 3Problem statement PAGEREF _Toc505112172 h 3Estimated Market share of fast food segment in Malaysia 2007 PAGEREF _Toc505112173 h 4The Research Objectives PAGEREF _Toc505112174 h 5Research Question PAGEREF _Toc505112175 h 5Significance of the study PAGEREF _Toc505112176 h 5Scope and limitations PAGEREF _Toc505112177 h 6Definition of key terms PAGEREF _Toc505112178 h 6Customer satisfaction PAGEREF _Toc505112179 h 6Service quality PAGEREF _Toc505112180 h 6Service Quality Dimension PAGEREF _Toc505112181 h 6PART 2: LITERATURE REVIEW PAGEREF _Toc505112182 h 6Preamble PAGEREF _Toc505112183 h 6Customer satisfaction PAGEREF _Toc505112184 h 7Define quality PAGEREF _Toc505112185 h 7Service Quality PAGEREF _Toc505112186 h 7Relationships of service quality towards customer satisfaction. PAGEREF _Toc505112187 h 8Food Quality PAGEREF illustrations. European journal of information systems 12(1) 49-59. Kitchenham B. (2007). Lessons from applying the systematic literature review process within the software engineering domain. Journal of systems and software 80(4) 571-583. Levy Y. & Ellis T. J. (2006). A systems approach to conducting an effective literature review in support of information systems research. Informing Science 9. Cleven A. (2009 June). Reconstructing the giant: On the importance of rigor in documenting the literature search process. In ECIS (Vol. 9 pp. 2206-2217). Huff A. S. (2017). Shades of grey: guidelines for working with the grey literature in systematic reviews for management and organizational studies. International Journal of Management Reviews 19(4) 432-454. Keegan B. (2017). Looking back Going forward: the role and nature of systematic literature reviews in digital marketing: a meta-analysis. Cegielski C. G. (2018). An integrated big data analytics-enabled transformation model: Application to health care. Information & Management 55(1) 64-79.
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it’s 25 page research, literature ,report. the detail is attached. Topic on Crust Gournment pizza bar australia if possible. Please go through the attachment.

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