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Microsoft vs Apple

Microsoft vs Apple Student’s Name Institutional Affiliation Date Table of Contents Introduction………………………………………………………………………….4 Target and Benchmark selection…………………………………………….5 Data mining strategy…………………………………………………………6 What is Microsoft Inc………………………………………………………..7 History……………………………………………………………………….7 CEO and Board……………………………………………………………….9 Top executive officers…………………………………………………….9 Board of directors…………………………………………………………10 Industry Overview…………………………………………………………………….14 External Overview……………………………………………………………………. 16 General environment……………………………………………………………17 Demographics……………………………………………………………….18 Socio-cultural…………………………………………………………………19 Technological………………………………………………………………..20 Economic…………………………………………………………………….21 Political/ legal……………………………………………………………….22 Competitive environment……………………………………………………….23 Customer…………………………………………………………………….23 Unions……………………………………………………………………….25 Associations…………………………………………………………………26 New entrants…………………………………………………………………26 Interest groups……………………………………………………………….26 Substitutes……………………………………………………………………27 Competitors………………………………………………………………….27 Creditors………………………………………………………………..……27 Performance analysis……………………………………………………………………28 Quantitative analysis…………………………………………………………29 Equity profit and share value management……………….…………….30 Debt management……………………………………………………….39 Cash management……………………………………………………….41 Asset management……………………………………………………….43 Qualitative analysis………………………………………………………………44 Organizational citizenship……………………………………………45 Strategic positioning…………………………………………………48 Comprehensive summary…………………………………………………….………….50 Quantitative summary……………………………………………………51 Qualitative summary…………………………………………………….52 Overall commendation………………………………………………….53 References Introduction Some say times were simpler without all these fancy and complex tools we now use in our daily functions. Others might say that these tools have made things simpler. I say it depends on how you make use of what is at hand. Back then I did not take the time out to understand the differences in software so with Customer Relationship Management solutions from Microsoft. (2018). Microsoft Enterprise – English (en-us). Retrieved 26 January 2018 from enterprise.microsoft.com Forbes Welcome. (2018). Forbes.com. Retrieved 26 January 2018 from www.forbes.com Gordon K. (2018). Microsoft – Statistics & Facts. The Statitica: The Statistics Portal. Microsoft Corp Debt-to-Equity (MSFT). (2018). Gurufocus.com. Retrieved 26 January 2018 from www.gurufocus.com Microsoft Corp. (2018). Marketwatch.com. Retrieved 26 January 2018 from www.marketwatch.com Microsoft Corp. (MSFT) | Assets. (2018). Stock Analysis on Net. Retrieved 26 January 2018 from www.stock-analysis-on.net Microsoft Investor Relations – Microsoft Corporation Overview Board Of Directors. (2018). Microsoft.com. Retrieved 26 January 2018 from www.microsoft.com Price Ratios and Valuation for Apple Inc (AAPL) from Morningstar.com. (2018). Financials.morningstar.com. Retrieved 26 January 2018 from financials.morningstar.com Shelly G. Vermaat M. Enger R. & Shelly G. (2012). Discovering computers & Microsoft Office 2010. Australia: Course Technology Cengage Learning. Software Market Trends | Software Industry Trends | Software as a Service (SaaS). (2018). Soft Resources. Retrieved 26 January 2018 from http://www.softresources.com/resource-room/software-trends/
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50 pages double spaced comparing Microsoft and Apple, you are to convince the audience that Microsoft is a better company to invest you’re money.

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