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Formal Report:

Survey Report and Marketing Plan for an Ice Cream Shop Student’s Name Institutional Affiliation Executive Summary The Ice cream scoop shop will be a stand-alone shop serving Frozen Custard and Italian Ice. It will be situated along one of the busy roads in the outskirts that leads to the university. The project is intended to be long term. The project will have two other partners who will assist in shouldering the burden of capital that will be required to get the business up and running. The remaining funds will be raised through loans. Currently the product is not available in the immediate market so not much direct competition is expected. In some sizes an assortment of rich creamy Frozen Custard and bright sweetened Italian Ice will be served initially. There will be purpose to set up a carefully set up marketing strategy to inform and fashion a loyal customer decisions. Industrial Marketing Management  47 65-74. Lake L. (2017). Pilot Study: Evaluating the Risk of Allergen Cross-Contact in Ice Cream Scoop Shop Dipper Wells. Sekaran U. & Bougie R. (2016). Research methods for business: A skill building approach. John Wiley & Sons. Solomon M. R. (2014). Consumer behavior: Buying having and being (Vol. 10). Upper Saddle River NJ: Prentice Hall. Appendix Start-Up Funding Chart Start-Up Funding Start-up Expenses to Fund $5 062 Start-up Assets to Fund $94 938 TOTAL FUNDING REQUIRED $100 000 Table 1 Assets Non-cash Assets from Start-up $70 120 Cash Requirements from Start-up $24 818 Additional Cash Raised $0 Cash Balance on Starting Date $24 818 TOTAL ASSETS $94 938 Table 2 Table Capital Partner 1 $10 000 Partner 2 $10 000 Partner 3 $10 000 Other $0 Additional Investment Requirement $0 TOTAL PLANNED INVESTMENT $30 000 Loss at Start-up (Start-up Expenses) ($5 062) TOTAL CAPITAL $24 938 Table 4
Choose either Application Exercise13.5 on page 416, or Application Exercise 13.6 on page 418. This report will be written individually.

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