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Final Individual Project

WESTJET CASE ANALYSIS Name Course Tutor Date Table of Contents TOC o “1-3” h z u Executive Summary PAGEREF _Toc499126566 h 3Key Issues PAGEREF _Toc499126567 h 4Alternative Assessment PAGEREF _Toc499126568 h 5Proposal 1 – Marketing Mix 4Ps (Product Price Place and Promotion) PAGEREF _Toc499126569 h 5Proposal 2- Distinct competency and Competitive Advantage PAGEREF _Toc499126570 h 6Proposal 3- Dynamic Capabilities PAGEREF _Toc499126571 h 6Recommendations PAGEREF _Toc499126572 h 7Implementation Plan PAGEREF _Toc499126573 h 7Appendix – Insights from Diamond – E Analysis of WestJet PAGEREF _Toc499126574 h 8Insight 1 PAGEREF _Toc499126575 h 8Insight 2 PAGEREF _Toc499126576 h 8Insight 3 PAGEREF _Toc499126577 h 8Insight 4 PAGEREF _Toc499126578 h 8Insight 5 PAGEREF _Toc499126579 h 9Insight 6 PAGEREF _Toc499126580 h 9References PAGEREF _Toc499126581 h 9 Executive Summary WestJet has grown over the years since its initiation in 1997 to be the second largest airline in Canada after Air Canada airplanes. This organization has experienced a them accessible especially in peripheral regions is essential for the future of the organization. It is because it will increase the market share of the airline. Concurrently this alternative will earn the additional group funds though not much but will aid in paying for other resources and expenses thus enhancing the charter strategy execution schedule. Insight 6 Creation of vice president posts in the company is essential for strategic management. In this regard there is the attainment of the vision and mission of the airline by understanding the SWOT analysis of the business and how to exploit it for the benefit of the company. This will ensure that the organization remains firm amidst competition market changes and dollar price fluctuations. References Tang J. Crossan M. & Rowe W.G. (2017). Dominant Leaders. Organizational Dynamics. Doi: 10.1016/j.orgdyn.2017.10.001. Thomas M. (2015). WestJet Airlines: hybrid but profitable. Strategic Direction 31(8) 23-25. Doi: 10.1108/sd-07-2015-0106.
Please assume you were a consultant to the organization’s leadership team, and advise what they should do. Specifically, please identify the most important strategic issue/decision facing the organization, develop and assess your alternatives, make a recommendation, and develop an action plan for the leadership team.

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