DisclaimerThis material is based upon work supported by University College Birmingham. Any opinions findings conclusions or recommendations are those of the author and do not reflect the views of University College Birmingham its employees or its administration. EXECUTIVE SUMMARYThe real estate sector is one of the United Kingdoms vibrant economic sectors. In Birmingham the sector is rapidly expanding with the city ranked among Europes best investment destinations. The enterprise project report is based on Euro Property Management real estate agency a company based in Birmingham offering property sales and letting services. The project carries out a comprehensive analysis of the companys performance and recommends various strategies to help it realize its strategic objectives. The report is based on primary research data obtained through structured questionnaire survey and an interview with the owner of the company and backed by an extensive review of the literatures to develop three tasks which (2006).Modeling the value-adding attributes of real estate to the wealth maximization of the firm. Journal of real estate research 28(4) 445-476. Midland Letting and Sales Ltd M. (2018). About Midland Letting and Sales. Midlandlettingandsales.com. Retrieved 12 February 2018 from www.midlandlettingandsales.com Naidoo T. (2011). The effectiveness of advertising through the social media in Gauteng (Doctoral dissertation North-West University). Price Waterhouse Coppers & Urban Land Institute. (2016). Emerging Trends in Real Estate®: Europe 2016 beyond the capital. Retrieved from www.pwc.com Statista s. (2018). Real estate market size in the United Kingdom 2013-2016 | Statistic. Statista. Retrieved 12 February 2018 from www.statista.com R. (2014). Importance of creative advertising and marketing according to university students’ perspective. International Review of Management and Marketing 4(3) 239. Ventolo L. and Martha R. (2001) Fundamentals of Real Estate Appraisal Dearborn Real Estate Education Chicago. Wedlake J. (2017). An Investigation into the Short Term Effect That Brexit Has Had on Bristols Property Market (Doctoral Dissertation Cardiff Metropolitan University).
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