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Emirates airline

Emirates Airlines Strategic Human Resources Management Student’s Name Institutional Affiliation Emirates Airlines Strategic Human Resources Management Introduction Emirates Airlines is based in Garhoud Dubai the United Arab Emirates operating as a subsidiary of the Emirates Group owned by the Government of Dubai’s Investment Corporation of Dubai. The investment has earned considerable returns evident from the exponential growth attained since it was founded on 25th March 1985. The business commenced their operations in October the same year it was founded and for the humble beginning it has soared the heights of impeccable performance through delivery of quality services. Emirates set out their business with two leased aircraft and three destinations with considerable progress over time. The growth to date is visible from the 260 fleet size serving 155 destinations with about 64 768 employees inspired to deliver the best flight experience across the world (Services | Emirates Group Careers n.d.). S. B. (2014). Quality management for organizational excellence. Upper Saddle River NJ: Pearson. Guilding C. Lamminmaki D. & McManus L. (2014). Staff turnover costs: In search of accountability. International Journal of Hospitality Management  36 231-243. F. C. (2015). Practical application of importance-performance analysis in determining critical job satisfaction factors of a tourist hotel. Tourism Management  46 84-91. T. J. Henderson K. E. Arnold J. K. & Malshe A. (2017). Should I stay or should I go? Identity and well-being in sensemaking about retention and turnover. Journal of Management  43(7) 2357-2385. | Emirates Group Careers. (n.d.). Retrieved from Snell S. A. Morris S. & Bohlander G. W. (2015). Managing human resources. Nelson Education. Terera S. R. & Ngirande H. (2014). The impact of rewards on job satisfaction and employee retention. Mediterranean Journal of Social Sciences  5(1) 481 DOI: 10.5901  C. Mankin  D. & Kelliher  C. (2012). Strategic human resource management. Oxford: Oxford University Press.
In response to local and global competition it is inevitable to implement a right HR strategy in order to improve the productivity and effectiveness of the business to gain a competitive advantage. HR strategy must be aligned with the organization’s vision, mission and goals. In developing an HR strategy, the company must analyze the characteristics of its industry, determine its competitive advantage, and identify key processes and key people. Creating different strategies for all groups of people in the organization may be necessary, depending on their skills, knowledge and responsibilities. The following framework will help you to locate interrelated information.

Part 1 – Project Written Report – weight 20%; Marks- 100

You are required to design a comprehensive questionnaire (approx. 20-25 questions) to collect first-hand information from HR manager of a company of your choices. You are also required to conduct a detailed interview (face-to-face, or electronic medium) with an HR manager of company of your choice to explore Various HR strategies being practiced by the respective organization to gain competitive advantage


1) Develop questionnaire of 10-15 questions

2) Identify a HR manager/Officer and ask them if you can interview them. Present them the list of questions ahead of the time. Make sure you have their permission for an interview. Keep a copy of confirming emails and attach in appendix.

3) Submit a project report consisting following tasks:

Task 1: Provide introduction of the chosen company- name, nature of business, HR department organizational chart, HR functions, HR Vision and Mission Statements, HR Goals and Objectives, HR Strategic Plan based on your interview findings.

Task 2: Examine the internal and external environment of the company using six component model and assess the challenges faced by the selected organization

Task 3: Analyze the HR practices, policies, and Strategies of the company in relation to staffing, training and development, performance management and compensation & benefits.

Task 4 – Based on the application of HR Balance Score card, design a Dashboard (presentable to the top Management) depicting the HR Metrics.

Task 5- Calculate absence rate, cost per hire, turnover rate, turnover cost for selected organization

Task 6- Assess employee retention practices of the selected organization

Task 7: Analyze the ethical environment of the organization and ethical HR practices in the selected organization.

Task 8: Make necessary recommendations to improve the HR strategy to attain competitive advantage

Academic Honesty

As part of this project you will be required to gather information from various sources. Hence your documentation will require the following sections:


Where you have used web content, images, templates in doing this project, then you must acknowledge the source following a standard method of referencing that you have learnt. Use APA style referencing.


Where you have interviewed key people in the organization to obtain information, they must be acknowledged. Include name of person, organization and contact details.


Include all supporting documents such as notes from interviews, records of correspondence

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