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Emerging Company Going Global

LENOVO GROUP HOLDINGS Name Institution Date The Lenovo Group Limited is a technology company worth $21 billion and serves customers in more than 160 international countries. Lenovo is the most massive PC-manufacturer in China currently and is the second-ranked in the world (surpassed Dell recently). Incoming data suggests that Lenovo will be the top PC-seller in the world soon if it manages to dethrone its longtime competitor HP (Glowik 2016). Lenovo also deals with the manufacture and distribution of other technological devices such as smartphones and tablets. However the smartphone sector hit a big plunge in 2014 due to the dilapidated state of the Chinese economy. However the company continued to enjoy high profits from its PC sales. This paper will focus on the strategies that Lenovo used to expand its technological bounds from its country of origin (China) into the international market. Further the paper will explain why to survive in the IT sector is to invest in the emerging and current technologies. The company is currently leading in the production of the 6th generation of PCs. References Glowik M. (2016). Market Entry Strategies: Internationalization Theories Concepts and Cases of Asian High-Technology Firms: Haier Hon Hai Precision Lenovo LG Electronics Panasonic Samsung Sharp Sony TCL Xiaomi. Walter de Gruyter GmbH & Co KG. Li X. (2014). Internationalization Strategy Lenovo China. Qiao G. & Conyers Y. (2014). The Lenovo way: Managing a diverse global company for optimal performance. McGraw-Hill. Roy A. (2016). The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands: by Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer New York McGraw-Hill 2012 335 pp. $35.00 (hardcover) ISBN: 978-0071782890. Shu E. (2017). Emergent strategy in an entrepreneurial firm: The case of Lenovo in its formative years. International Journal of Emerging Markets (just-accepted) 00-00.
Choose 1 company from EM or frontier markets
( China Mobile, China), (Lenovo, China), (Proton, Malaysia), (Chang Beer, Thailand).

Analyze their strategy for expanding their business
outside of the country of origin
Minimum 1,500 words
Referencing: APA style
Max 20% citations

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