Develop a brief IMC for the company or product you are working on in your assignments.
- First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
- Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
- How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
- Click here to view the grading rubric for this discussion.
Below Expectations 1
Below Exemplary 4
Describe your company or product.
Does not attempt to provide a unique selling proposition or distinguish product/company from competitors.
Describes competitors’ product/ company but does not provide a unique selling proposition for own product/company. OR Just the opposite: provides USP, but does not discuss competitors.
Provides USP for product/company, and describes competitors’ product/ company but does not provide why the USP will help the company standout from the competition.