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Building Trust with Buyers

Analysing Long-Term Relationships with Customers Name: Professor: Institution: Course: Date: Customers are the most important people in any business. In order for customers to buy from you they need to establish a trusting business relationship. A business relationship involves customers being aware of faces behind the brands and logos they are loyal to and whether these organizations are willing to go the extra mile to satisfy their needs. Building trust takes time and a lot of hard work however organizations that have already established this with their customers are able to expand and grow their businesses without many hardships a business to maintain its competitive edge in the business environment it has to establish long term trusting relationships with its customers. As a salesperson the most important element when voicing your brands to a customer is trust. Customers will value your relationship and the services you offer them if they consider your organization trustworthy. References: BIBLIOGRAPHY l 1033 Hopkins R. (2017). Building Working Relationships In: Grow Your Global Markets. Berkerley CA: Apress. Lussier B. &. (2017). The role of humor usage on creativity trust andperformance in business relationships: An analysis of the salesperson-customer dyad. Industrial Marketing Management 168-181.
Successful sales in the 21st century require a set of skills and competencies beyond the reputation of the company and products you, as a salesperson, represent. The nature of sales has changed dramatically with the advent of the Internet and the myriad of analytic and research tools available today.
In today’s highly competitive business environment–wherein buyers are under pressure to cut costs and award the lowest bidder–one of the keys to building a long-term relationship with clients is to create a basis of trust between the sales representative and the customer.

Your paper should follow APA Guidelines and be concise, professional, and demonstrate knowledge of the concepts presented in this module and readings.

Use 2 scholarly resources.

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